Searching for Revealbot? Revealbot renamed itself Bïrch in October 2024, and revealbot.com now redirects to bir.ch. This page compares Bïrch with Tempomat, written by the Tempomat team, with every Bïrch fact taken from its own pages on October 4, 2026.
What is Bïrch (formerly Revealbot)?
Bïrch is ad automation software. It describes itself as "ad automation for performance teams and their agents". Its core is automated rules: you set conditions, and Bïrch pauses losing ads, scales winners and moves budgets across Meta, Google, TikTok and Snapchat. Around the rules it adds a bulk launcher, Stage for building ads from Google Drive and Sheets, cross-platform reports, Slack alerts and an AI assistant that drafts and audits rules.
What is Tempomat?
Tempomat is an AI media-buying copilot. You ask in a chat, and it answers with KPI cards, charts and tables from your ad accounts, writes briefs, generates creatives and builds campaigns on Meta, TikTok and Google Ads. Every campaign starts paused. A morning scan proposes pauses and budget changes against your goals, and you approve or dismiss each one. See the features page.
How much does Bïrch cost?
Bïrch prices by your monthly ad spend across every connected account. Billed monthly, Essential is $49, $149, $299 and $499 a month for spend up to $10K, $30K, $75K and $150K. Pro is $99 up to $1,799 a month for spend up to $500K. Annual billing lowers the monthly price and removes overages; monthly plans charge overages above the tier. Enterprise is custom, and its Hub tracking product is priced by events.
Tempomat doesn't price by spend: Starter $49, Growth $149 and Agency $399 a month, with credits for creative work, builds and saved reports. See pricing.
Bïrch vs Tempomat: what is different?
Rules that act vs changes you approve
This is the main difference. A Bïrch rule acts by itself once you turn it on, which is the point: it can pause an ad at 3 a.m. without waking anyone. Tempomat's own suggestions never act alone; each one waits for a person whose role allows it. You can ask Tempomat to draft Meta's own automated rules in chat, but they are created switched off, and turning one on needs approval. After that, Meta runs it.
Creative work
Bïrch launches the creatives you already have, from Google Drive or a sheet, in bulk. Tempomat also makes new ones: AI images, product videos and presenter videos from a script, saved in an Asset Library and shown with their credit cost before they run. Our AI ad creative guide covers how we use them.
Platforms and stores
Bïrch covers Snapchat; Tempomat doesn't yet. Tempomat connects Shopify, YouCan and Lightfunnels stores and tracks cash-on-delivery orders from placed to delivered, which Bïrch's pages don't mention.
AI assistants
Bïrch has an MCP server for Claude and ChatGPT, with rule changes you approve. Tempomat has no public MCP server yet; its agent works inside the app. Read our roundup of Meta ads MCP servers if you want to bring your own assistant.
Who should choose Bïrch?
Choose Bïrch if you know the rules you want and need them enforced every 15 minutes across Meta, Google, TikTok and Snapchat, or if you launch large batches of existing creatives. Teams that think in conditions and thresholds will feel at home.
Who should choose Tempomat?
Choose Tempomat if you want an AI that does the analysis and the building, while a person keeps the final click on anything that spends. It suits stores that want ad spend next to real orders and agencies that need brand-scoped workspaces. More in our guide to Facebook ads automation.
How do you move from Revealbot or Bïrch to Tempomat?
- List the Bïrch rules you rely on and the thresholds they use.
- Start a Tempomat trial, connect your ad accounts and set goals for ROAS, CPA, CTR and monthly budget.
- Let the daily AI Actions scan run for a week next to your rules and compare what each would have done.
- For rules you still want enforced without waiting, ask the chat to draft them as Meta automated rules, review them, and approve turning them on.
- Turn off overlapping Bïrch rules only when you're happy with the result.
Connect an ad account, ask a question and build a paused campaign.
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