Product
Paused by default: why we never auto-activate
Every campaign Tempomat builds waits for a person. Here is the reasoning, and what approvals look like.
Tempomat teamBlog
Field notes on media buying.
Guides, playbooks and product notes from the Tempomat team, for people who run Meta ads for a living.
Guides
Why did my ROAS drop? A five-question check
ROAS has two moving parts. Five questions, in order, tell you which one moved.
Tempomat teamMENA
Reading Meta results for cash-on-delivery stores
A purchase event is not a delivered order. How to get closer to the ROAS you actually banked.
Tempomat teamPlaybooks
The weekly client report, built once
Pick the template, schedule it per brand, and stop rebuilding the same columns every Monday.
Tempomat teamPlaybooks
Briefing creatives from ads that already run
Long-running competitor ads and your own winners make better references than a blank page.
Tempomat teamGuides
Naming campaigns so you can find them later
brand, platform, objective, budget type, audience, date, version. A naming scheme that sorts itself.
Tempomat teamProduct
What a credit buys
Images, product videos, builds and reports, and why the cost always shows before anything runs.
Tempomat teamGuides
Testing creatives on a small budget
How many ads, how long, and which number to read first when the spend is modest.
Tempomat teamMENA
YouCan and Meta: what to connect first
Store orders next to ad spend, and the order statuses worth tracking before you scale.
Tempomat teamGet the next note by email.
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