Looking for a Foreplay alternative? Foreplay is a research and briefing tool; Tempomat is a media-buying copilot with research built in. They overlap on the swipe file and briefs. This page is by the Tempomat team, with Foreplay facts from foreplay.co as of October 4, 2026.
What is Foreplay?
Foreplay is a creative workflow tool for ad teams. It has five parts: a Swipe File to save ads, Discovery to search a large ad library, Spyder to track competitors' Meta ads around the clock, Briefs to plan new ads with scripts and storyboards, and Lens to analyze your own creatives. A swipe file is a saved collection of ads you want to learn from.
What is Tempomat?
Tempomat is an AI media-buying copilot. Its research side scans the Meta Ad Library, TikTok and online stores around your keywords, tracks competitors, and keeps a Swipe File and an Inspiration feed. From there it writes briefs, generates the creative and builds the campaign, paused until you approve. See the features page.
How much does Foreplay cost?
Foreplay's prices don't depend on ad spend. Billed monthly: Basic $59 (1 user), Workflow $175 (5 users) and Agency $459 (10 users). Billed annually, they are $49, $149 and $389 a month. Extra users are $20 each, and Lens costs $50 per additional brand. Enterprise is custom. The 7-day trial needs a card.
Tempomat's plans are Starter $49, Growth $149 and Agency $399 a month. A market scan costs 5 credits per source. See pricing.
Foreplay vs Tempomat: what is different?
Depth of research
Foreplay's library is its product, and it says it holds over 100 million ads, with a Chrome extension and a mobile app for saving them. Tempomat's research runs scans you start, stores what it finds, and ranks results by days running, plays or store traffic. If you spend your day in ad libraries, Foreplay is the deeper tool.
From a saved ad to a running ad
Foreplay ends at the brief. Tempomat continues: a saved ad becomes a brief, the brief becomes an image, product video or presenter video, and the creative goes into a campaign built paused. Every step shows its credit cost. Read our AI ad creative guide.
Your own numbers
Foreplay's Lens analyzes your Meta and TikTok creatives with benchmarks. Tempomat answers broader performance questions across Meta, TikTok and Google Ads, adds store orders, and schedules reports by email.
AI access
Foreplay offers an MCP server and an API on Workflow and Agency, so Claude or ChatGPT can search the library. Tempomat has no public MCP server yet; its own agent does the work inside the app.
Who should choose Foreplay?
Choose Foreplay if you are a creative strategist or agency whose main job is finding, saving, organizing and briefing ads, and you want the biggest library and best saving workflow you can get.
Who should choose Tempomat?
Choose Tempomat if research is one step of your week rather than all of it, and you want the brief to turn into a creative and a paused campaign in the same place. More in our Facebook ads automation guide.
Can you use Foreplay with Tempomat?
- Keep collecting and organizing references in Foreplay.
- Save the ads you want to build on into Tempomat's Swipe File, or describe them in chat.
- Ask the Creative Strategist for briefs, then generate the creatives.
- Build the campaign; it is created paused for you to approve.
Save an ad, brief it, generate it and build it, with your approval at the end.
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