# Foreplay alternative: Tempomat vs Foreplay > Foreplay is a creative research tool: save ads to a swipe file, search a large ad library, track competitors, write briefs and analyze your own creatives. It costs from $49 a month billed yearly or $59 monthly, with a 7-day trial. Tempomat has a lighter swipe file and research, and adds AI creatives, reports and paused campaign launches. *By The Tempomat team · Facts checked on Oct 4, 2026. Updated Oct 4, 2026.* · https://tempomat.tech/compare/foreplay ## Which one should you pick? **Choose Foreplay if:** - Research is your main job: you want a very large ad library across Meta, TikTok, LinkedIn, YouTube Shorts and Google's ads transparency center. - Your team saves ads all day with a Chrome extension and mobile app, and shares boards. - You want 24/7 competitor tracking and detailed briefs with storyboards and AI scripts. - You want to plug the library into Claude or ChatGPT through its MCP server or API. **Choose Tempomat if:** - You want research, creative production and launches in one tool, with approvals before spend. - You want to generate images, product videos and presenter videos from a brief. - You want performance reports from your own ad accounts and store, scheduled by email. - You sell on Shopify, YouCan or Lightfunnels and run cash-on-delivery orders. ## Tempomat vs Foreplay at a glance | Feature | Tempomat | Foreplay | | --- | --- | --- | | Pricing | Starter $49, Growth $149, Agency $399 a month; yearly billing gives 2 months free. Credit pack: 1,000 credits for $19. | Basic $59, Workflow $175, Agency $459 a month billed monthly; $49, $149 and $389 a month billed annually. Enterprise: custom. Extra users $20 each. Not tied to ad spend. | | Free trial | 7-day free trial on every plan, card required. No free plan. | 7-day free trial with a credit card, then a 14-day money-back guarantee after the first charge. No free plan. | | Ad platforms | Meta (Facebook and Instagram), TikTok and Google Ads. | Library covers the Meta Ad Library, Instagram, TikTok, LinkedIn, YouTube Shorts and Google's ads transparency center (some marked coming soon). Lens analytics connects Meta and TikTok ad accounts. | | Stores and cash on delivery | Shopify, YouCan and Lightfunnels. Cash-on-delivery funnel (ordered → confirmed → delivered) for YouCan stores. | No store integrations or cash-on-delivery support mentioned. | | Creative generation | AI images (4 credits), product videos (40 credits for 5 s) and AI presenter videos from a script, saved to an Asset Library. | No image or video generation. Briefs include an AI script generator, storyboards and AI scene iterations. | | AI chat or agent | AI chat that answers with KPI cards, charts and tables from your ad accounts, writes briefs and builds campaigns. | No in-app agent; AI search and analysis in Discovery, and access from Claude or ChatGPT through MCP. | | Approvals before spend | Every campaign is created paused. Turning anything on, raising a budget or approving a suggestion needs a person, by role. | Doesn't launch campaigns or change budgets: research, analytics and briefs only. | | Reporting and scheduling | 8 report templates, saved reports, PDF export and scheduled email reports per brand. | Lens creative analytics with automated, white-labeled reports and benchmarks. Scheduled email reports not mentioned. | | Agencies and multiple brands | Workspaces with brands, teammates and roles. Agency: unlimited brands, 25 seats. | Agency plan with multi-ad-account summary, white-label share links and brand profiles in Briefs. | | API or MCP | No public API or MCP server for customers yet. The agent uses its own tool servers per platform, plus Meta's official Ads MCP for read-only benchmarks. | MCP server and API (10,000 free monthly API credits; paid add-ons) on Workflow and Agency plans. | Looking for a Foreplay alternative? Foreplay is a research and briefing tool; Tempomat is a media-buying copilot with research built in. They overlap on the swipe file and briefs. This page is by the Tempomat team, with Foreplay facts from foreplay.co as of October 4, 2026. ## What is Foreplay? Foreplay is a creative workflow tool for ad teams. It has five parts: a **Swipe File** to save ads, **Discovery** to search a large ad library, **Spyder** to track competitors' Meta ads around the clock, **Briefs** to plan new ads with scripts and storyboards, and **Lens** to analyze your own creatives. A swipe file is a saved collection of ads you want to learn from. ## What is Tempomat? Tempomat is an AI media-buying copilot. Its research side scans the Meta Ad Library, TikTok and online stores around your keywords, tracks competitors, and keeps a Swipe File and an Inspiration feed. From there it writes briefs, generates the creative and builds the campaign, paused until you approve. See the [features page](https://tempomat.tech/features). ## How much does Foreplay cost? Foreplay's prices don't depend on ad spend. Billed monthly: Basic $59 (1 user), Workflow $175 (5 users) and Agency $459 (10 users). Billed annually, they are $49, $149 and $389 a month. Extra users are $20 each, and Lens costs $50 per additional brand. Enterprise is custom. The 7-day trial needs a card. Tempomat's plans are Starter $49, Growth $149 and Agency $399 a month. A market scan costs 5 credits per source. See [pricing](https://tempomat.tech/pricing). ## Foreplay vs Tempomat: what is different? ### Depth of research Foreplay's library is its product, and it says it holds over 100 million ads, with a Chrome extension and a mobile app for saving them. Tempomat's research runs scans you start, stores what it finds, and ranks results by days running, plays or store traffic. If you spend your day in ad libraries, Foreplay is the deeper tool. ### From a saved ad to a running ad Foreplay ends at the brief. Tempomat continues: a saved ad becomes a brief, the brief becomes an image, product video or presenter video, and the creative goes into a campaign built paused. Every step shows its credit cost. Read our [AI ad creative guide](https://tempomat.tech/blog/ai-ad-creative). ### Your own numbers Foreplay's Lens analyzes your Meta and TikTok creatives with benchmarks. Tempomat answers broader performance questions across Meta, TikTok and Google Ads, adds store orders, and schedules reports by email. ### AI access Foreplay offers an MCP server and an API on Workflow and Agency, so Claude or ChatGPT can search the library. Tempomat has no public MCP server yet; its own agent does the work inside the app. ## Who should choose Foreplay? Choose Foreplay if you are a creative strategist or agency whose main job is finding, saving, organizing and briefing ads, and you want the biggest library and best saving workflow you can get. ## Who should choose Tempomat? Choose Tempomat if research is one step of your week rather than all of it, and you want the brief to turn into a creative and a paused campaign in the same place. More in our [Facebook ads automation guide](https://tempomat.tech/blog/facebook-ads-automation). ## Can you use Foreplay with Tempomat? 1. Keep collecting and organizing references in Foreplay. 2. Save the ads you want to build on into Tempomat's Swipe File, or describe them in chat. 3. Ask the Creative Strategist for briefs, then generate the creatives. 4. Build the campaign; it is created paused for you to approve. > **How we checked:** Foreplay facts come from foreplay.co (pricing, Lens, Briefs, MCP, API pages) read on October 4, 2026. Its pricing page lists slightly different competitor-tracking limits in two places; check it before you buy. **From swipe file to paused campaign** Save an ad, brief it, generate it and build it, with your approval at the end. [Start your 7-day free trial](https://app.tempomat.tech/signup) ## Frequently asked questions **How much does Foreplay cost?** Billed monthly: Basic $59, Workflow $175, Agency $459 a month. Billed annually: $49, $149 and $389 a month. Enterprise is custom (checked October 4, 2026). **Does Foreplay have a free trial?** Yes, 7 days. You enter a credit card and are billed after the trial, with a 14-day money-back guarantee after the first charge. There's no free plan. **Can Foreplay launch ads?** No. Its pages describe research, creative analytics and briefs, not launching campaigns or changing budgets. **Does Foreplay have an MCP server?** Yes. Foreplay's MCP page describes a server for ad search, brand intelligence, competitor tracking and your swipe file, included on the Workflow and Agency plans. **Does Tempomat have a swipe file?** Yes. Tempomat has a Swipe File for your own and competitors' ads, competitor tracking, Discovery scans and an Inspiration feed, and turns saved ads into briefs. ## Sources - [Foreplay pricing](https://www.foreplay.co/pricing) - [Foreplay home page](https://www.foreplay.co/) - [Foreplay Lens creative analytics](https://www.foreplay.co/lens-creative-analytics) - [Foreplay Briefs](https://www.foreplay.co/briefs) - [Foreplay MCP](https://www.foreplay.co/mcp) - [Foreplay API](https://www.foreplay.co/api) Facts checked on Oct 4, 2026.