# Tempomat vs Bïrch (formerly Revealbot) compared > Revealbot is now called Bïrch. It automates ads on Meta, Google, TikTok and Snapchat with rules that pause, scale and change budgets on their own, priced by monthly ad spend from $49 a month with a 14-day free trial. Tempomat is an AI chat that builds every campaign paused and changes nothing without a person's approval. *By The Tempomat team · Facts checked on Oct 4, 2026. Updated Oct 4, 2026.* · https://tempomat.tech/compare/birch-revealbot ## Which one should you pick? **Choose Bïrch (formerly Revealbot) if:** - You want rules that act on their own around the clock: Bïrch checks them every 15 minutes. - You advertise on Snapchat, which Bïrch supports and we don't. - You launch ads in bulk from Google Drive and Sheets, or boost posts, at volume. - You want a 14-day trial without a credit card. **Choose Tempomat if:** - You want no change to go live without a person: campaigns are created paused and every turn-on needs approval. - You want AI images, product videos and presenter videos next to your launches. - You sell on Shopify, YouCan or Lightfunnels and want orders, including cash on delivery, beside ad spend. - You'd rather ask questions in plain words than build rule conditions. ## Tempomat vs Bïrch (formerly Revealbot) at a glance | Feature | Tempomat | Bïrch (formerly Revealbot) | | --- | --- | --- | | Pricing | Starter $49, Growth $149, Agency $399 a month; yearly billing gives 2 months free. Credit pack: 1,000 credits for $19. | Priced by monthly ad spend across connected accounts. Essential from $49/month (spend up to $10K) and Pro from $99/month, billed monthly; annual billing costs less and has no overages. Enterprise: custom. | | Free trial | 7-day free trial on every plan, card required. No free plan. | 14-day free trial with all features, no credit card. Bïrch AI has no free trial (early access). | | Ad platforms | Meta (Facebook and Instagram), TikTok and Google Ads. | Meta, Google, TikTok and Snapchat. | | Stores and cash on delivery | Shopify, YouCan and Lightfunnels. Cash-on-delivery funnel (ordered → confirmed → delivered) for YouCan stores. | No store integrations listed. Integrations include Slack, Google Sheets, AppsFlyer, Adjust, Hyros and Wicked Reports. Cash on delivery not mentioned. | | Creative generation | AI images (4 credits), product videos (40 credits for 5 s) and AI presenter videos from a script, saved to an Asset Library. | No creative generation. Stage builds ads from your Google Drive media and Sheets; the launcher creates ad sets with up to 50 ads each. | | AI chat or agent | AI chat that answers with KPI cards, charts and tables from your ad accounts, writes briefs and builds campaigns. | Bïrch AI drafts rules, analyzes performance across platforms and audits your rules. | | Approvals before spend | Every campaign is created paused. Turning anything on, raising a budget or approving a suggestion needs a person, by role. | Rules pause, scale and change budgets on their own (20+ actions, checked every 15 minutes). Bïrch AI suggestions need your sign-off. | | Reporting and scheduling | 8 report templates, saved reports, PDF export and scheduled email reports per brand. | Cross-platform reports, manual or on a schedule, white-label reports, Slack and email alerts, automation logs. | | Agencies and multiple brands | Workspaces with brands, teammates and roles. Agency: unlimited brands, 25 seats. | Apply one rule across many accounts, workspaces and white-label reports. | | API or MCP | No public API or MCP server for customers yet. The agent uses its own tool servers per platform, plus Meta's official Ads MCP for read-only benchmarks. | Bïrch MCP (OAuth) for Claude, ChatGPT and others: read tools plus rule-management writes you approve. No public REST API page found. | Searching for Revealbot? Revealbot renamed itself Bïrch in October 2024, and revealbot.com now redirects to bir.ch. This page compares Bïrch with Tempomat, written by the Tempomat team, with every Bïrch fact taken from its own pages on October 4, 2026. ## What is Bïrch (formerly Revealbot)? Bïrch is ad automation software. It describes itself as "ad automation for performance teams and their agents". Its core is automated rules: you set conditions, and Bïrch pauses losing ads, scales winners and moves budgets across Meta, Google, TikTok and Snapchat. Around the rules it adds a bulk launcher, Stage for building ads from Google Drive and Sheets, cross-platform reports, Slack alerts and an AI assistant that drafts and audits rules. ## What is Tempomat? Tempomat is an AI media-buying copilot. You ask in a chat, and it answers with KPI cards, charts and tables from your ad accounts, writes briefs, generates creatives and builds campaigns on Meta, TikTok and Google Ads. Every campaign starts paused. A morning scan proposes pauses and budget changes against your goals, and you approve or dismiss each one. See the [features page](https://tempomat.tech/features). ## How much does Bïrch cost? Bïrch prices by your monthly ad spend across every connected account. Billed monthly, Essential is $49, $149, $299 and $499 a month for spend up to $10K, $30K, $75K and $150K. Pro is $99 up to $1,799 a month for spend up to $500K. Annual billing lowers the monthly price and removes overages; monthly plans charge overages above the tier. Enterprise is custom, and its Hub tracking product is priced by events. Tempomat doesn't price by spend: Starter $49, Growth $149 and Agency $399 a month, with credits for creative work, builds and saved reports. See [pricing](https://tempomat.tech/pricing). ## Bïrch vs Tempomat: what is different? ### Rules that act vs changes you approve This is the main difference. A Bïrch rule acts by itself once you turn it on, which is the point: it can pause an ad at 3 a.m. without waking anyone. Tempomat's own suggestions never act alone; each one waits for a person whose role allows it. You can ask Tempomat to draft Meta's own automated rules in chat, but they are created switched off, and turning one on needs approval. After that, Meta runs it. ### Creative work Bïrch launches the creatives you already have, from Google Drive or a sheet, in bulk. Tempomat also makes new ones: AI images, product videos and presenter videos from a script, saved in an Asset Library and shown with their credit cost before they run. Our [AI ad creative guide](https://tempomat.tech/blog/ai-ad-creative) covers how we use them. ### Platforms and stores Bïrch covers Snapchat; Tempomat doesn't yet. Tempomat connects Shopify, YouCan and Lightfunnels stores and tracks cash-on-delivery orders from placed to delivered, which Bïrch's pages don't mention. ### AI assistants Bïrch has an MCP server for Claude and ChatGPT, with rule changes you approve. Tempomat has no public MCP server yet; its agent works inside the app. Read our roundup of [Meta ads MCP servers](https://tempomat.tech/compare/meta-ads-mcp-servers) if you want to bring your own assistant. ## Who should choose Bïrch? Choose Bïrch if you know the rules you want and need them enforced every 15 minutes across Meta, Google, TikTok and Snapchat, or if you launch large batches of existing creatives. Teams that think in conditions and thresholds will feel at home. ## Who should choose Tempomat? Choose Tempomat if you want an AI that does the analysis and the building, while a person keeps the final click on anything that spends. It suits stores that want ad spend next to real orders and agencies that need brand-scoped workspaces. More in our guide to [Facebook ads automation](https://tempomat.tech/blog/facebook-ads-automation). ## How do you move from Revealbot or Bïrch to Tempomat? 1. List the Bïrch rules you rely on and the thresholds they use. 2. Start a Tempomat trial, connect your ad accounts and set goals for ROAS, CPA, CTR and monthly budget. 3. Let the daily AI Actions scan run for a week next to your rules and compare what each would have done. 4. For rules you still want enforced without waiting, ask the chat to draft them as Meta automated rules, review them, and approve turning them on. 5. Turn off overlapping Bïrch rules only when you're happy with the result. > **How we checked:** Bïrch facts come from bir.ch pages read on October 4, 2026, including its rebrand post. Prices change; check bir.ch/pricing before you buy. **See Tempomat's approvals for yourself** Connect an ad account, ask a question and build a paused campaign. [Start your 7-day free trial](https://app.tempomat.tech/signup) ## Frequently asked questions **Is Revealbot the same as Bïrch?** Yes. Revealbot renamed itself Bïrch in October 2024, according to its blog post "Why we rebranded from Revealbot to Bïrch", and revealbot.com redirects to bir.ch. **How much does Bïrch cost?** Billed monthly, Essential starts at $49 a month for up to $10,000 of monthly ad spend and Pro at $99 a month. The price rises with spend; annual billing is cheaper. Enterprise is custom (checked October 4, 2026). **Does Bïrch have a free trial?** Yes, 14 days with all features and no credit card, per its pricing page. Bïrch AI is in early access and has no free trial. **What are the best Revealbot alternatives?** It depends on the job. For rule-based automation, Bïrch itself and AdEspresso's optimization rules. For AI analysis with human approval, Tempomat. For attribution, Triple Whale. See our [roundup of AI tools for Facebook ads](https://tempomat.tech/compare/best-ai-tools-for-facebook-ads). **Can Tempomat run rules automatically like Bïrch?** Not on its own. Tempomat can draft Meta's native automated rules for you, created switched off. Turning one on needs a person's approval, and from then on Meta runs it. ## Sources - [Bïrch pricing](https://bir.ch/pricing) - [Bïrch home page](https://bir.ch/) - [Bïrch: Revealbot is now Bïrch](https://bir.ch/blog/revealbot-is-now-birch) - [Bïrch features](https://bir.ch/features) - [Bïrch Manage (rules)](https://bir.ch/manage) - [Bïrch Stage](https://bir.ch/stage) - [Bïrch AI](https://bir.ch/ai) - [Bïrch MCP](https://bir.ch/mcp) Facts checked on Oct 4, 2026.